Sticklers for detail among artists after their product has been released are very rare, at least to the point where they will interfere with distribution and retail to have their product seen the "right way" as present in that good old thing known as "artistic vision".

The most famous case was in 2001 when, upon the release of Mulholland Drive in cinemas, David Lynch sent out a letter to projectionists saying what aspect ratio the film should be shown in, and at what volume, mainly because the film was originally made for TV as a pilot for a series but also because the raising of the volume would nicely freak everyone out even more.

Now Drake has stepped in to make sure retailers know how to display his upcoming album, Nothing Was The Same, when it is released on 24th September.

The album art by Kadir Nelson features two covers, one of baby Drake and one of present Drake. He requested that they be displayed in stores with baby Drake facing present Drake to get the full effect of the artwork. Drake took some time out at the VMAs to discuss the art, which was faced with mixed opinions when it was unveiled:

"Sometimes when I try and think back through this journey, it's so hard to pinpoint all of these moments and it gets foggy. Even on past albums when I've been trying to tell this story, I've got there, but maybe not got there all the way. And what that album art is to me is the fact that like, this is my most clean, concise thoughts from now, and my best recollection of then. At the end of the day, that's an oil painting by Kadir. It's not just a photo of me posted up - you can get that anywhere. You can pick up a magazine and see pictures of me. I wanted to give people something that they'd be like, 'I'll never forget this right here.' And it's vibrant and there's something about it that captures you, and I think that's kinda how this album sounds. Not to say that it's "light" by any means. The cover is sort of a daytime sky, so it's not to say the music reflects it sonically in that sense, but it has a deeper meaning to me, for sure."

See Also: Is Drake's New Album Cover Really That Bad?

Watch the video for 'Started From The Bottom':