When Kanye West announced that he had signed struggle rapper, Tyga to his G.O.O.D Music label on Wednesday night, the jokes began. "It's time to change the name of the label. You can't call it that anymore," the Twittersphere joked. But there's nothing funny about tarnishing the last ruling rap conglomerate with a problematic douchebag of an artist, just because he happens to be dating your wife's little sister. Come on Kanye, we understand family politics can be difficult, but you're Ye and you can do better.

The G.O.O.D Music roster was stacked. From Pusha T to 2 Chainz to Big Sean and Travis Scott, Kanye's quality of curating an A-team has been what has set the label apart from any other rap group out at the moment. But by integrating dispensable and disposable artists to the roster, the brand is diluted. So we named five artists that Kanye probably could have signed instead of Tyga.

Chance the Rapper

"Kanye's best prodigy, he ain't sign me but he's proud of me," Chance raps on his recently released mixtape-masterpiece Coloring Book. Sure, the Chicago rapper shared that his mentor Ye had actually offered him a deal to sign to G.O.O.D Music (during an interview with Zane Lowe on Beats 1) and Chance had turned it down, choosing to stay independent instead. While remaining independent and reaching the level of notoriety he has is an incredible feat, Chance may choose to eventually sign with a major label to take his career to the next step through monetary backing and label support. Who better than Kanye? They're both from Chicago, they both make great music together and there's a huge level of respect between them. Kanye just needs to pull out his pocket book and make it worth Chance's time, because they need each other, rather than it being a one-sided business deal.

Little Simz

Hey Kanye, how about signing a woman? Sure, there's Teyana Taylor who is already signed to the G.O.O.D Music team, but how often do you hear her on tracks? Lately, her main role in the group is to act like a sexual treasure in music videos, rather than really showing off the depths of her musical and artistic gifts. So sign a rapper. Sign a woman that can spit bars with the best of them and put her on centre stage alongside your top roster. That woman would be Little Simz, who already proved herself to be King this year, with the release of her latest album The Curious Tale of Trials And Persons. Plus, she's still 100% independent. That would be an unexpected yet incredible decision.

Allan Kingdom

The Minnesota-based, Canadian artist was already building an organic following before Kanye snagged his vocals for the chorus of 'All Day.' Through the Kanye cosign, the world was introduced to his authentic vocals and his name was all but buzzing. But why didn't Kanye sign? Since the single, Allan Kingdom has been consistent with releasing music. He was the talent. He has the work ethic. Now he needs the contract.

Lil Wayne

Okay, so we remember the beef. We know that Pusha T - the president of G.O.O.D Music - and Lil Wayne don't like each other. We've listened to 'Exodus 23:1' a million times, (which we still think is one of the best diss tracks of our generation.) And we know that when Lil Wayne faced major legal troubles with the release of his Carter V album, Pusha T tweeted off some jokes about coming over to G.O.O.D Music. So at this point, why not? Rap is like wrestling these days anyway so how big would that be?


Atlanta's Dark Wave Duchess is more than a hook-girl, but it's so easy to hear her collaborating with artists like Travis Scott, 2 Chainz and Pusha T in the future. She has such an edgy look and at the beginning of her career, she has the range to go any direction. Kanye would have been smart to scoop her up before someone else does.