The fashion industry is a big ol' machine with many cogs turning to keep our sartorial desires fulfilled, but who are the people behind the clothing? I'm not talking nudists or pornstars here - I'm talking about the people working in a variety of roles and guises to keep fashion evolving. Each week I'll be chatting to somebody in the industry to find out what's happening behind the scenes.

This week I had the pleasure of talking to Daniel Peters, the Creative Director of BBS Clothing, a retailer of the best of British menswear products from a curated selection of designers and brands.

What are you doing right now?

My usual dotting across town; heading to a meeting.

Any plans for the bank holiday weekend?

I've been neglecting my cultural side, so a trip to the Matisse exhibit might be in order with a friend who's visiting from Canada.

Can you name three things that are currently inspiring you?

Emerging British menswear designers are constantly inspiring me... Matthew Miller, Baartmans and Siegel and Katie Eary are just some of those who are taking it to the next level.

Who would you like to wear your clothes?

More than a famous face, I want to see men who understand their own personal style build looks from the products I select.

Who wouldn't you like to see wearing them?

Ha, that's just mean. We all need clothes, but I have a growing hate for men who wear boating shoes and socks 365 days a year... so maybe I'd say them.

What's an average day like for you?

When not on a bus heading to an appointment, I tend to have three or so meetings in a day which can range from selecting a new product for a coming season, talking with a set designer about one of my upcoming pop-up shops or sitting down with an emerging designer to talk shop... I very rarely remember to eat lunch so I shovel down whatever I can on the go.

If you had the choice to go to the bottom of the ocean or or to space which would you choose?

I'd choose space/


Having a fear of the ocean mainly contributes to the previous answer.

What's your favourite city?

I'm going to be bias and say London, but if I have to leave then Paris is a close second.

Tea or coffee?

Tea, always tea!

Wine or beer?

Can I have both? I'd go wine, but a good one (less of a hangover the next day).

You can visit BBS Clothing by heading here.