When we speak South London rapper G FrSH is deciding how many songs are going to make the final cut for his AlfieEP and it's a difficult decision for him, with over 40 tracks to choose from he's hoping this release will help him stand out.

Taking its name from both the 1966 and 2004 films staring notorious playboy 'Alfie' famously portrayed by Michael Cane and later Jude Law, at its simplest the EP explores G's relationship with women: "When I was having conversations with people my response would be: 'I'm OK, I'm always OK', then watching the film I heard Alfie say the same line," says G.

"After seeing the film again and again, I began to notice some similarities between my character and that of Alfie. So in songs like 'Falling High' and 'Close My Eyes' it allowed me to take a more in-depth look at myself." Changing his sound to be more distinctive, he draws from the work of XXYXX, London Grammar and James Blake for his new release. If Legoman and his sequential Legoman 2 mixtapes are G's breakthrough releases, then Alfie is his reaction against making more typical urban music.

"I just like that calming analytical feeling that you get from it, it's quite slow in comparison to hip-hop music in general," he states. "People are going to find it different. It's like if you don't have a club hit as a hip-hop artists, you're kind of in no-mans land. So I'm taking a bit of a risk in that respect, but it's definitely what's going to make me different."

Despite having an abundance of material G opted to release Alfie as the precursor to his album, rather than dedicating its new sound to album straight away: "You can't really afford mistakes so when I put out an album or a big release I'd want to put my best foot forward. The album is the next thing to come. This is just something I wanted to do for myself; I wanted to make good music without any pressures of mainstream success."

Managed by Tinie Tempah's label Disturbing London, G talks about how he has taken the time to advance himself as an artist and funding his own work, which is increasingly becoming the norm for developing artists: "It's all to get to that next stage, you're just doing the groundwork. In the past a label would sign you and then leave you in the studio for a few years before doing anything. Then they would be developing you, but today, there's not the time and money to be able to do that."

"It's called the music business for a reason," says G who studied economics at Dulwich College. "For me it was about trying to get my music out there, even without traditional channels helping us at the beginning. When I first started out. I brought a CD burner and just burnt copies, then drove up and down the country just giving out CDs to young people. Slowly over time that built up a little fan base - as much as we couldn't feel the energy of it at the time, because social networking wasn't as prevalent then - you knew that at least your music was in somebody's hand and hopefully in their CD player. But in my mind, once I'd brought the burner I was able to burn other peoples CDs, so I was just looking for different ways to monetise and subsidise me making music."

"I should remember that I'm not necessarily the smartest person in the room, for starters and if I am the smartest person in the room, then I'm in the wrong room" says G as he discusses his working relationships, and taking advice. "I think you should have people around you who you can learn from and who's opinions you value because if your is always the final answer then I don't think that's conducive for you in the long run. My friend owns a charity so occasionally he gets me in there to talk to the kids, but most of the time I like to give as good advice as possible. I think they value it more from me giving that I've been in the same position. It's just giving people that bit of encouragement. I saw a fan the other day and he said he was in a gang and now he's studying law at Brighton Uni. I feel like I can say: 'Yes, you're doing the right thing.'"

"I wasn't in a gang but I came from an area where not many of us were at uni," says G. "I was the one who was studying while everybody else was outside playing football and that's cool and that's ok. There are different layers to the scene, the underground scene probably wouldn't be seen as positive for young people - taking into account the things they're rapping about - but most of the time nobody's telling kids go and do this. As much as they're not telling people to be lawyers and doctors necessarily they're still giving them some kind of hope. It's like how I describe to people me having Tinie Tempah as a friend, when I see him sell-out the O2 close up it's way more inspiring than watching So Solid at the MOBO Awards when I was a kid because there was still that gap. I think sometimes as much as were not telling them to be academic there's hope that there is something they can do, but I don't necessarily tell people to get into music, because to be honest with you I think music is one of the hardest paths I've had to walk."

Alfie is now available to buy over at iTunes.