We're all about the geekery this week as we anticipate Geek of the Year 2010. To get some more insight on the event and the website behind it we spoke to the head of Geeks.co.uk, Ally Millar. How did Geeks.co.uk begin? It's quite an interesting story - A Scottish millionaire called Shaf Rasul (he was on the ill-fated spin off: BBC Dragon's Den Online) had acquired the domain name and called me up to ask if I'd come in and run it for him. I had been working, and drinking too much, in bars for the last few months so it sounded like fun. I came in and started managing the project at 23 knowing little about writing for the web, less about managing a website, and nothing about managing a team. So there I was in charge a staff of three - all older and none of whom liked me - in a windowless basement in a backwater town called Newbridge outside of Edinburgh. I can still hear the banjos. Shaf sold it to a media agency in London in July who paid for me to move with the business and keep it going. How many of you work on it? One full time and 10 part timers. Are you all genuine geeks? Let's hear some examples of your geeky habits. I'd like to lay claim to being the original "Briefcase Wanker!" I played the flugelhorn at school so carried a black briefcase to and fro whilst wearing thick black NHS spectacles. It wasn't tremendous for street cred in a ropey area of Glasgow so I quickly switched to guitar - but the seeds had already been sown. Now I don't consider myself geeky in the puritanical sense but conversely I'm not sure I grew up much past the age of about six. I'll gladly spend a Friday night in drinking Tab Cola or Mountain Dew (you can still get them) playing Super Mario World, The Addams Family, F Zero, Spy vs Spy or Final Fight on the Snes with a big dollop of Angel Delight as I bore the ever-depleting group of what I call friends with the benefits of last year's VAT rise. I am writing a comic so I suppose that ups my geek cred. Dave Langdale, our comedy editor, makes highly addictive flash games featuring falling fruit but he's also damn good at martial arts so I can't slag him off about it - that or his bald head. Louise Blain - our head of arts - is a real manga buff who can be caught juggling in Glasgow wearing a mime outfit (there are YouTube videos) which I always thought was pretty cool. Tom Eagles, who heads up TV, is never done boring me with cult shows I have to confess I didn't watch: Garth Marenghi, Man to Man with Dean Learner, Nathan Barley, Monkey Dust - then I confess the best I could do last night was half an episode of Taggart. What do geeks look for in a review website? We try to publish across a broad cross section of comic books and graphic novels, to the latest TV hits, new music and films where we can. It's in keeping with our ethos that a geek is simply anyone with a passionate interest in anything. We keep a hand in tech news and updates that affects users who already have a pre-determined level of techspertise - that's our bread and butter but we offset this with reviews of new TV shows like say, The Trip, or of bands we're really into, such as Union Sound Set. I like to think this mixture keeps people coming back. If you could name one famous geek as your role model, who would it be? I've always admired Ian Hislop - Private Eye, HIGNFY - who was handed a magazine at 26 and never let that rebellious, anti-establishment (to a point) streak leave him or diminish over time. You can chart his voyage by looking at his legal roll which read like a Who's Who of Sue - He's only won about two cases yet almost every week in the magazine or on TV, he's having a go at say, John Prescott, in the chair like a bulldog who hasn't lost his bite. Geek of the Year is coming up. The world already has some massive gatherings for geeks like Comic-Con, Star Wars marathon screenings, fantasy role plays etc. So what drove you to start this new one? I think Comic Con and Star Wars events are bit convenient and pigeon-holing - it's exactly the type of stereotype we want to shake off. These are usually great events and certainly have their place in the calendar but it's almost too easy to tie accepted notions of 'geek' up in a neat bundle with Star Wars memorabilia, comic books, thick glasses and questionable levels of hygiene. We wanted to start an annual event which will become a mainstay to celebrate the new definition - a term that isn't embodied by the fat carcass of some basement dwelling, bottom feeding sadcase but a decent looking, well dressed, everyday socialite who uses their techsmarts and cultural know-how to get ahead. Have you spotted any favourites to win yet? We've got a few in mind: some people have gone to a real effort to mock up their face on a gameboy, or to lay out all their tech on their desk - which makes my own horde look particularly flaccid, but that's another story. I really like the guy who had the sci-fi wedding, with the parents dressed as Dr. Who and Ming the Merciless. What are his chances? I'm liking the look of him, that's all I'll say! The event is going to have an 80s theme, by far the geekiest decade we've ever had. What's your favourite aspect of it, and what music from that era do you love? The 1980s - a bit like the traditional geek - was so under-appreciated in its time but is looked back with fondly and has reemerged as a stylised concept. If we think about the 1980s and the films that came from that era we're talking Scarface, Indiana Jones, ET, Terminator, Die Hard, Spinal Tap, Ghostbusters, Full Metal Jacket, Blade Runner - these are films the formula of which is mirrored, parodied and conceptualised to this day. Now lets think without the 1980s in music we'd be missing Nirvana, Guns n Roses, REM - It was the decade when Queen, Madonna and Michael Jackson hit their stride. Metallica and Thrash Metal, the Smiths, Stone Roses and Madchester and the inception of post-disco Dance and Electro which paved the way for Aphex Twin - one of my favourites. It's almost unrivalled but people don't see past the shoulder pads. I guess the 1980s theme is a cheeky in-joke, plus we've had loads of industry types RSVP who are going to have to dress in power 80s clobber. What can we expect for the winner. Will they rise to cult stardom? The site itself has big plans for 2011 including branching into radio and TV. With one of the prizes we're bestowing on the winner being an editorial slot on the site, we will be pushing their personality forward on all those mediums. It'd be nice to be present at the inception of an unlikely viral internet personality without having to swing a lightsaber around the garage or being buggered by a goat.