After 11 years, four mixtapes and the birth of his daughter, Ghetts has finally discovered a style that he's happy to call his own, as he acknowledges the different sides to his personality for his debut album, Rebel with a Cause.

Better known as one of his alter egos - Ghetts, Ghetto or J. Clarke - than 29-year-old Justin Samuel Clarke, Ghetts see's his discography as depicting the story of his life, with each of his alter egos representing a stage in his career. Although his debut album only took him a year to write, it has been a lifetime in the making for this London rapper who's worked with the likes of Giggs, Wretch 32 and Kano in the run-up to its release.

"I've always made mixtapes but I've never been happy enough to call them an album," says Ghetts. "I feel like I have finally made a piece of work that I'd want to show to the world and say, 'This is me'. To me a mixtape hasn't got the depth that my album has. I've wanted to put an album out for ages, but I take music very seriously because to me it's a reflection of my life."

"It's visionary, it's technical but at the same time it's understanding simplicity. Say that I'm a technical rapper and I might find it hard to be simple, but if I can understand how something is simple and adapt to be able to use that as well, then I'd be better. I'm always learning more and more, and more. I don't just want to rap I want to be learning skills."

Having always written about his own experiences, including being in-and-out of prison in his teens, Ghetts' biggest inspiration is now his daughter, he says: "I'm a different person. I started caring about a lot of other things that I never used to care about. That's why some of my hardcore fans might say that my music is a bit softer than it was before. They might mistake that for a mainstream attempt, but it's just me thinking before I say things because one day my daughter is going to grow up and ask me about those things."

Aware that the grime scene can often touch on dark themes, Ghetts believes that the grime genre is a positive thing for young people like his daughter, he says: "I think that grime is very positive but it's been demonised by the mainstream media. I feel like grime saved my life. Without grime I was lost and I was just doing silly stuff. I feel like when I came across the grime scene I had direction, I had something to do where I could focus my energy."

"I feel like everybody's got it wrong. When I was coming up there were all these role models placed by mainstream media and they didn't understand what I understand, so we could never aspire to be them. What the grime scene has done is to inspire people who're from these places, like when they see us they feel like it's a possibility. "

With a firm grasp on his autobiographical writing style he realised his ability for writing about situations and painting pictures, but there remain technical elements of rap that he feels are underappreciated. "My thing is this, you can show almost anybody in the world a video of a singer and they almost know if the singer is good or not, but you can't do the same thing with a rapper," says Ghetts.

"I understand rap on a deeper level, I understand the double-entendres, the metaphors, the similes and the delivery. I think somebody who's brought that across well throughout their whole career is Eminem. Other than that I don't think people understand if somebody is a great rapper or if they just makes good club songs."

Acknowledging that even the most talented rappers have to work for money, Ghetts reveals that he'd never even met Cher Lloyd before he joined Dot Rotten and Mic Righteous for featuring slots on her song 'Dub on the Track', a decision that made some of his followers think he'd 'sold out'. He says: "I'm going to be very honest and say it's not authentic like the Giggs or Kano tunes. If I was alright for money at the time, I probably never would have done that."

Ghetts' debut album Rebel with a Cause is due for release on 9 March.