Eric Schmidt, the Executive Chairman of Alphabet - the conglomerate and public holding company that owns Google (ran by Google co-founders Larry Page and Sergey Brin) - wrote for the BBC recently on the state of intelligent communications, making a slight stab at Apple Music's human curating tactics when it came to playlists and radio.

"In the next generation of software, machine learning won't just be an add-on that improves performance a few percentage points; it will really replace traditional approaches," he writes. "To give just one example: a decade ago, to launch a digital music service, you probably would have enlisted a handful of elite tastemakers to pick the hottest new music. Today, you're much better off building a smart system that can learn from the real world - what actual listeners are most likely to like next - and help you predict who and where the next Adele might be."

This comment may not be an exact directive towards Google's familiar rival Apple, which uses high-end talent to concoct curated playlists and radio for Apple Music - one of Google Play's many competitors. Fellow rival Spotify, it could be noted, creates playlists for its users foregoing individual talents, rather, just remarkable algorithms for its users in its new successful features Discover Weekly.

Read the remainder of Schmidt's piece here, which also goes into artificial intelligence and globalization.