Yesterday, Gwilym Gold unexpectedly released his debut LP Tender Metal, an incredibly creative new album that is available only through the Apple App Store in a format that is called 'Bronze'.

The album is available through the Apple App Store for iPod Touch/iPhone, and it is being described as having the ability to make every single listen to the album and the songs within it unique. Interesting stuff, no?

You can find it on the App Store now, and you can view the music video for the album cut 'Habit (Of A Lifetime)' below.