13th August. Not only is this the date of the Central African Republic's Independence Day, on which the nation celebrates independence from France, as well as National Women's Day in Tunisia, and (never forget) International Lefthanders Day – no; this is also the day Vice's music arm Noisey will be helping H&M throw a real nice party.

The reason? H&M have recently opened a pop­up store at the Old Truman Brewery in Shoreditch to celebrate the launch of their new Divided collection. Noisey DJs will descend on the freshly popped­up store to play music, drop tunes and otherwise provide a turnt atmosphere whilst the store assistants try to deftly diffuse the haggling of customers/party­goers pickled with free alcohol. Yes, the store (or shop; I've said store till now so I thought there should be some choice) will continue to operate as a store – maybe all night, who knows. And yes: the alcohol is free.

If you're an H&M and / or music fan, then make sure you sign yourself up to the 13th August guestlist. Click this little hyperlink to get started and register to attend the party. Once you've done that, make sure you show up and you'll be in with a chance of winning a £200 in H&M vouchers.