What considerations do you make when selecting a typeface? Legibility? Aesthetics? Or do you just pick Helvetica out of habit? 14 year old Suvir Mirchandani from Pittsburgh has also investigated the cost of using a range of typefaces and discovered that, by making a simple switch from Times New Roman to Garamond, the US Government could save almost $400 million.

Mirchandani evaluated the standard font set found on most computers and recorded the amount of ink used. Garamond, being a much thinner typeface than Times New Roman, was found to use 24% less ink and if used exclusively by the federal government would result in savings of $136 million a year. Encouraging State Departments to also make the switch would result in combined savings of $370 million. Further proof, if needed, that choosing the right typeface can have a huge impact.

Source: Huh Magazine

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