Update: The advert has been pulled from YouTube "due to a copyright claim by UMPI."

Original Story

It's 2014, and Hugo Boss think it's a good idea to pay someone to ripoff The xx's 'Intro' rather than going down official channels to get the original. Oh dear.

The band's label, Young Turks, summed it up pretty well:

We wouldn't be surprised if Hugo Boss try and shift the blame - or just flat our ignore the claim - but maybe, just maybe they'll do the right thing and own up? Oh, a flying p...

Check out the offending ad, along with The xx's 'Intro', below.