Internet Forever have won, people. It’s time to drink up that macchiato, shut down your MacBook and go home. Having formed back in 2008 off the back of a comments section on a blog, I can remember hearing their debut single ‘Cover The Walls’ for the first time: me; the young, naïve, wannabe blogger who’d just discovered an alternative lo-fi universe; and them, Internet Forever, my first exposure to indie pop gleaming like the hazy, scuzzy stars lighting up the sky in my new favourite place: the blogosphere.

It’s a shame then, that despite radio exposure from the likes of Huw Stephens, and support slots with connoisseurs of indie pop such as Los Campesionos! and Johnny Foreigner, that for many, Internet Forever ended up as a stepping stone towards an abundance of greater things; their quirky, bubblegum-pop sensibilities appeared somewhat drowned in the influx of bands that started to emerge. Nathan Williams burst onto the scene in September of that year with Wavves’ debut record, and the blogosphere simply moved on: hoards of ramshackle, edgy guitar-punk bands followed and they were making a loud and bold statement. Internet Forever simply seemed to fall under the radar.

Fast-forward to 2012 though and what have we here? The debut, self-titled record from the Cambridge three-piece three whole years after their inception. The press release gives reason for the delay, citing the band as “wanting to keep true to their perfect pop songs but add more interesting instrumentation and sounds.” Many might instantaneously think that this record is long overdue and as such is simply stuck in the past, but this isn’t the case – Internet Forever is a radiant record alive with colour. If the blogosphere had a soundscape, this definitively is it.

Take ‘Cover The Walls’ for example – a single that was once a little crackly bedroom-pop gem has seemingly been injected with steroids over the last few years, becoming a fully-fleshed, muscular indie-pop anthem; the production quality has been stepped up ten-fold on this record and yet Internet Forever are still able to maintain their kooky, scruffy roots. The extra effort has paid off with frontwoman Laura Wolf’s vocals too, allowing her to really take off throughout. Never does a tune fall limp or rely on her vocals to carry it along – she enhances and embraces every single track, tying the ribbon around each carefully crafted package with her cutesy, delightful sound.

There are choruses with hooks worthy of comparison to any great Los Campesinos! track throughout, with the likes of ‘Break Bones’ and ‘Pages of Books’ being prime examples. The former has bloomed into a crunchy, rich belter with layers of texture and just keeps you coming back for more. It’s a testament to that somewhat bland PR statement of “adding more instrumentation and sounds” – the band have really nourished their tunes on Internet Forever, polishing them in such a fashion that puts them on top of the hundreds of imitators that have tried to rise above them in the time they’ve been away.

Internet Forever prove it’s okay to take your time with things - they’ve delivered a gleaming record that shows they can be lively and boisterous as well as charming and refined. It’s refreshing to see a band develop their sound so eloquently, and it’s a bold move that puts them back firmly on the blogosphere radar – not that they need that demographic any more.