It seems Arcade Fire are the latest band to go down the 'great 2013 mysterious album campaign' route - as more details surrounding their forthcoming release trickles through.

So far we've had images/info tweeted to random fans on Twitter, but now news of the album's name has appeared.

It looks like Arcade Fire's fourth album will be titled REFLEKTOR - if a mysterious graffiti campaign is anything to go by. Images, like the one that you can see below in the video, have been appearing at various locations across the globe, and at festivals such as Lollapalooza and Osheaga over the weekend.

A website has been set up too, which seems to back up the claim.

More info when we have it.

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