Amazon UK have today launched their own music streaming service, Prime Music. It comes as something of a surprise, but since Prime already offers a selection of films, e-books and TV series to its members (for a £79 per year subscription), it makes sense for them to branch into the world of music – and at no additional fee for members. Even more so in light of the growth of Apple Music and its battle between rival Spotify. If nothing else it will help stem the tide of an Apple-dominated landscape; choice is a good thing.

Christopher North, Managing Director at Amazon UK, commented on the launch: "UK customers loved it when we added Prime Instant Video and unlimited photo storage into Prime last year, on top of Unlimited One-Day Delivery on millions of items and access to over 800,000 Kindle titles to borrow.

"We said then that we were just getting started, and today we’re introducing Prime Music—more than a million songs from bestselling artists, plus hundreds of Prime Playlists hand-built by our team of music experts—all at no additional cost. Prime Music is the latest great addition for our UK Prime members and we think they’re going to love it."

But what's on offer in terms of music? Artists "including One Direction, Royal Blood, George Ezra, Paolo Nutini, Ella Henderson, Bob Dylan, Madonna, and David Bowie" says a press release, suggesting that Amazon have already paid their dues to major labels and therefore lack the headaches currently plaguing the still-fledgling Apple Music and oft-maligned Spotify.

Prime Music is available to UK Prime members, automatically on Amazon products Fire HD/HDX, Fire phone, Fire TV, Fire TV Stick, or via the downloadable Amazon Music app for iOS or Android, and comes complete with a offline mode. Prime members in the UK can start using the service right away, whilst a pre-existing 30-day free trial system remains place for anyone who wants to try it out. Check it out at amazon.com/primemusic.

Earlier this month it appeared that Facebook might (but probably won't) be launching their own streaming service.