Alt-pop producer James Yuill has been ticking away for a number of years now, steadily crafting and re-crafting his sound for each new release. July 28th will see the release of his fourth album, A Change In State, on The Happy Biscuit Club.

Ahead of that he has released the booming single 'Fire Breathing', which sits at the centre of A Change In State and, as James himself puts it, "sums up the album and my sound pretty well. It's the classic combination of acoustic guitar with beats. When you break it down, it's a very simple track."

We have the pleasure of premiering the video for 'Fire Breathing' today, which is another deceptively simple looking piece of art, but actually seems to have been quite a challenge to make. Yuill told us about the creation:

"The video was a culmination of circumstance. I'd been making the visuals for my live show using a programme called modul8. Because of the way modul8 is set out, I knew I couldn't edit unless it was controlled via ableton or triggered live by me. This was the basis for the video. To make an essentially realtime video. I set about planning a video that would play to modul8's strengths and odd quirks. I loved the idea of filming a projection and making people question what the hell was going on. Were they watching a projection? What was live? etc. In the end, due to my computer not being able to cope with multiple 1080p files, I had to hand over things at the last stage to an editor. The majority of what you see is either live feed going through modul8 or a clip heavily treated by me live."

Watch the video for 'Fire Breathing' below, check out his upcoming tour dates beneath, and look out for more from James Yuill on The 405 around the release of A Change In State at the end of the month.

James Yuill tour dates:

11th Sept - Sebright Arms, London
12th Sept - The Cookie, Leicester
13th Sept - Castle Hotel, Manchester
14th Sept - Talking Heads, Southampton
15th Sept - The Cellar, Oxford
23rd Sept - The Mash House, Edinburgh
24th Sept - The Hug & Pint, Glasgow