Back in February we reported that NME would be "going free", a claim which the publisher itself, Time Inc UK, denied at the time. Now, however, it appears that the news is actually completely true.

The magazine has seen its weekly sales drop to their lowest ever this decade since it launched in 1952, with a paid circulation of just over 15,000. So to increase their readership and overall visibility in the real world – since they're doing fine online – they've decided to ditch the cover price of £2.60 and make it free for everyone, whilst boosting its weekly circulation to 300,000. This will happen later this year in September.

It follows the likes of ShortList and Time Out, which is distributed for free outside train stations and stocked in some retailers. Chief Executive of Time Inc UK says of the decision: "Now is the right time to invest in bringing NME to an even bigger community for our commercial partners."

Editor of NME Mike Williams claims, "NME is already a major player and massive influencer in the music space, but with this transformation we’ll be bigger, stronger and more influential than ever before." Bigger and stronger and less environmentally friendly, but not necessarily more influential. More commonplace does not automatically mean more influence, but I guess he had to say something cool for the statement.

Williams continues: "Every media brand is on a journey into a digital future. That doesn’t mean leaving print behind, but it does mean that print has to change, so I’m incredibly excited by the role it will now play as part of the new NME."