If this 45-second clip is anything to go by, Keeping Up With the Kardashians is a show about massaging delicate egos in a world where everyone communicates via the 'whiny' voice setting on those comedy megaphones - which, of course, is the perfect setting to preview a new, auto-tuned track from Kanye West.

In the space of 50 years, we've gone from "(I can't stop loving you) / I've made up my mind / To live in memories of the lonesome time," to "baby you're so awesome." What a world.

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