By now, you've probably read about the cryptocurrency (see: Bitcoin, Dogecoin, etc) called Coinye West. Yes, Kanye West is getting a currency named after him. This is the world we live in now. Anyway, naturally the creators of Coinye West didn't want to piss Kanye off, even going as far as to say that they weren't "sure how Kanye is gonna react to this. We hope he loves it, but if he doesn’t, he really isn’t someone we want to piss off.” Well, surprise! Kanye isn't a fan, and he showed them that he isn't in the form of a cease-and-desist letter.

West's legal team submitted the document yesterday morning, arguing that their use of Kanye's image on the currency is a clear instance of trademark infringement. Attorney Brad Rose wrote that "Given Mr. West’s wide-ranging entrepreneurial accomplishments, consumers are likely to mistakenly believe that Mr. West is the source of your services."

In addition to wanting the owners to deactivate their Twitter and Facebook profiles, Rose said that if they don't comply, his firm will “notify the cryptocurrency community at large of your infringing actions and pursue all legal remedies against any business that accepts the purported COINYE WEST currency.” In a response that's just so Kanye, the creators of Coinye have pushed up the launch date to January 7th at 7pm PST. For added legal protection, they've changed the name from Coinye West to just Coinye and moved to a domain registered in India. Check out a tweet from Coinye below: