Wednesday 4th of September saw London submerge itself in Dusseldorf with the launch of Karstadt store’s ‘Feel London’ campaign. Jade Jagger, Poppy Delevigne, and Dita Von Teese were all in attendance, enjoying cocktails in the Hoxton Gin VIP Lounge.

The campaign encourages the emergence of British brands in Germany, and the Feel London campaign will be apparent in all 83 of Karstadt’s stores. Brands at the Dusseldorf launch included Germany’s first ever Topshop, something that drew a lot of fashionista attention, and a Rolling Stones pop-up store. Dita Von Teese had her very own Von Follies brand on show, whilst Jade Jagger had her jewellery line.