Earlier this year New Jersey teacher Brian Mooney started interspersing his lessons to freshman English students at High Tech High School with analysis of Kendrick Lamar's To Pimp A Butterfly in relation to race and oppression, whilst studying Toni Morrison's 1970 novel, The Bluest Eye.

Now, with sponsorship from Philadelphia-based hip hop site Oogeewoogee, High Tech High are launching a Kendrick-inspired "Be Alright" scholarship. Potential students on their way to college can submit a 2-3 minute video "explaining the positive aspects of hip-hop and showcasing their own individual talents." These are then voted upon, via the Oogeewoogee Facebook page, and the winning entry gets a $1500 scholarship.

Wilkine Brutus, the site's content director, told Pigeons & Planes, "We've always wanted to create a hip-hop inspired scholarship—a tangible contribution to the culture."

Watch the announcement video for the "Be Alright" scholarship below.