It may be a catchphrase, but before long, BLACKPINK really will be in your area. The K-pop girl group titans have signed to Interscope Records, in partnership with their Korean home-label YG Entertainment, for a global team up, to be represented by Interscope and Universal Music Group outside of their home country.

The timing and significance of this move are not to be ignored. With BTS making fans swoon all over the world, winning awards and driving the masses wild even (and sometimes even especially) Stateside, the mood has never been better for a Korean girl group to offer their own charms to the West.

It's still somewhat anyone's guess just how it'll go: female K-pop acts have had a markedly difficult time finding success overseas, the likes of BoA and Wonder Girls coming home deeply disappointed, with Girls Generation getting cold feet before even fully going for it. More recently, the exceedingly talented CL has suffered a flub of an American expansion, pigeonholed into awkward stereotypes, her unmistakable energy somehow muted into ubiquity by Scooter Braun.

Still, there's more reason to feel excitedly hopeful for BLACKPINK's big move. Their downright refusal of failure is not to be discounted. Often mishandled by YG, with baffling, lengthy absences between smash singles, the group refused to lose pace, keeping fans invested with near constant appearances and performances. They worked hard for their fanbase.

In short, they're more popular than the ladies who came Stateside before them. To be clear, each and every artist & act mentioned above was, and is, adored in their home country, but outside of K-pop diehards, there was little to no awareness of them among Western ears.

BLACKPINK, on the other hand, has a standing American fanbase. It might not (yet) rival BTS', but it's not a collective to sneeze at. While living abroad in Korea for a very lengthy sojourn, I gradually converted a close friend in the States to K-pop. He'd often play the latest Rainbow (or whatever name I'd tossed him that week) for guests, and said after years of complete ignorance of the genre, the answer started to change: "I love BLACKPINK!"

They were the K-pop group with the most listeners on Spotify this month: that's more than BTS or TWICE, kiddies. Their group Instagram has 12.5 million followers, with the member's individual pages (all only recently established) each boasting varying figures nearing 10 million each. Many, many fans comment in English, often in long displays of adoration and love, as is typical of K-pop fandom. The pure fervor of Korean music fandom, somehow, seems to have translated perfectly, all over the world.

What's more, beyond Rosé's own obvious native comfort with the language (she's from New Zealand, for those just joining us), Jennie and Lisa are both confident English speakers, with Jennie being truly fluent. With both of them often posting and talking in English, they're engaging their worldwide fanbase, almost constantly.

It's not all too hard to imagine either member taking vocal duties in English to help create a bop readymade for American charts rather than YouTube, which has generally been K-pop's method of domination abroad thus far.

For K-pop fans, and simply for those excited for the Western pop scene to just change already and embrace Asian voices (name one truly huge Asian American pop act. I'll wait.), these are exciting times.

The girls put it best themselves: "BLACKPINK are the revolution." Thanks to Interscope (and, let's be honest, BLACKPINK's own hustle), it will almost certainly be televised.