Winter is drab but the Princes of Kawaii Harajuku Culture, Kyary Pamyu Pamyu just painted it with colour with the release of her new video. 'Harajuku Iyahoi' is a collaboration with director Hideyuki Tanaka, who directed KPP's 'Sai & Co' last year.

"HARAJUKU IYAHOI' is such a fun song with cool sounds and a funny mysterious word IYAHOI, I would like people to enjoy two contradicting aspects in one song. I feel this song became a very unique party song. In the music video, I was very particular about the contrast of my costumes. Main KPP costume of blue and silver represents “coolness” flavor, and Dancers costume expresses pop flavor with pink and lavender color. Towards the end, many of bizarre dancers appear, and they are very pop but at the same time they don’t hesitate to expose their madness. I hope you enjoy the contradiction and a sense of coherence," she says.