A lot of the best records are the ones that sound just as fun to listen to as they were for the artist to make. Encouraging news for a lot of Ladytron fans then that member Daniel Hunt mentioned in a press release earlier in the year for this, Ladytron’s fifth studio album that “It was a pleasure to make, took us right through last summer. It's our best record, in my opinion."/p>

Ladytron are quite a formulaic band who have never really broken the mould or strayed too far from their electro-pop roots over the previous four albums. Gravity The Seducer keeps to the structure of Ladytron’s previous work but also represents a more bold and lofty evolution. Thankfully where some bands become tiring and worn out from sticking to a formula, Ladytron excel by producing yet another collection of beautifully crafted pop-songs with hooks so infectious they offer a genuine challenge to overthrow signature hits they’ve become known for such as ‘Destroy Everything You Touch’.

Even though the record sounds immediately like Ladytron, the energy and freshness of the tracks does feel new and rejuvenated. After releasing a bemusing ‘Best Of’ compilation earlier in the year, it feels as if Ladytron are opening a new chapter in their story. Album opener and single ‘White Elephant’ chimes in majestically and almost theatrically with swooping strings and the ever familiar vocals declaring “Surrender with me” and is a striking yet alluring taster of what’s to come. Following on is the similarly grand forthcoming single ‘Mirage’ which boasts a spacious yet infectious chorus talking about “holding hands with a mirage”, it’s genuinely touching and not to mention super-catchy. ‘Ace of HZ’ meanwhile is a slaying pop song, the likes of which current female chart hopefuls would surely sacrifice limbs for.

It’s not just massive choruses, following the lines of the album’s title, the album has turns towards the seductive. On ‘White Gold’ the distinctly female vocals assert “you will always come to me, with the power of deception” accompanied by giant drums and harmonising ooh’s aplenty, while ‘Ritual’ is emphatic and all-conquering and proof if any was needed that Ladytron really are in their prime.

Elsewhere on the album, the standard is maintained impeccably with ‘Altitude Blues’, which sounds like a re-imagining of Pet Shop Boys at their height, with soaring synths and hushed almost talking vocals. ‘Melting Ice’ and ‘Transparent Days’ are more synth driven songs, bringing a slightly more urgent side to what is otherwise a predominately tender album but instead of sticking out, offer another striking layer to the tapestry of the record.

This really is an album that sucks the listener in, whether it’s the domineering epic instrumentals or the trademark poignant temptress vocals , this is the sound of a band producing fantastically inventive yet recognisable songs and clearly reveling in every second. Dare I say it, this is Ladytron’s best album yet.