Very Rare Collaboration Alert!

Lil B gave a lecture at MIT last year, where he freestyled, was super positive, and also announced that he was collaborating with a vegan company. Well the fruits of that collaboration seem to have ripened and now have dropped right into our laps in the form of vegEMOJI. It's a vegan-themed emoji app created with vegan company, Follow Your Heart.

Yep. And you can download it here.

But the whole emoji market (if that is indeed a thing now) is nothing new to Mr. B: those who know anything about him at all will know that he already has an emoji app called Basedmoji. But that one doesn't feature Vegenaise or nice messages like "real cool people are kind to animals".

Matt Dunaj, director of accounting at Follow Your Heart, shared these words about the collaboration:

"...It couldn't be a better fit. Follow Your Heart has built a grassroots following over the last 40 years as the highest-quality manufacturer of vegan foods such as Vegenaise (the best sandwich spread in the world), the same way that Lil B built his following and became the most well-known independent artist of our time. Lil B stands for love, positivity, and being true to yourself, and he also stands behind our principles of quality, compassion, and sustainability. We're so excited to be spreading positivity with Lil B! Follow Your Heart and keep it (plant) based!"

I suddenly feel compelled to try Vegenaise.

Check out our feature written by Aimee Cliff, Lil B: The most controversial thing in hip hop.