Despite their slick summer pop sound, Fickle Friends have been developing like an DIY indie band. From playing over 50 festivals in 2 years in the drummer's family Ford Galaxy, to selling out London's Dingwalls without a manager and label, the Brighton 5-piece are clearly not afraid of hard work.

Judging from their new single 'Cry Baby', this hard work is clearly paying off. Now signed to Polydor and aided by producer Mike Crossey (Foals, The 1975 and Wolf Alice), the new single is an ambitious and bold pop moment, drawing on slick production and soaring hooks.