'This Is Not About Us' had the potential to be pretty dull until those ridiculously warm piano chords came crashing down during the track's first chorus. And that's the intriguing thing about this song really - just when the early '90s aesthetic is too much to take, Adam Bainbridge throws in a dynamic shift or two to remind us why we all fell in love with Kindness in the first place. It's no 'House', but it's certainly good enough to warrant butchering a James Cromwell line: "It'll do pig. It'll do."

The track is taken from his forthcoming new album Otherness, which is set for a release on October 13th via Female Energy Records.

  • Otherness Tracklist:
  • 1. World Restart feat. Kelela & Ade
  • 2. This Is Not About Us
  • 3. I'll Be Back
  • 4. Who Do You Love? feat. Robyn
  • 5. 8th Wonder feat. M.anifest
  • 6. With You feat. Kelela
  • 7. Geneva
  • 8. For The Young
  • 9. Why Don’t You Love Me feat. Devonté Hynes & Tawiah
  • 10. It'll Be OK