Every so often I hear a song that smacks me across the face with just how huge it sounds and its potential to be a massive hit - I think it's safe to say Prides have done just that with their latest single 'Higher Love'. Armed with a shield of empowering lyrics and killer infectious hooks, it's a song where by the time it's over you'll already know all of the words (and not just because they've shared it with a lyric video). It glistens with synth-pop goodness that fans of Magic Man, Smallpools, or St. Lucia will immediately fall in love with, and you can listen to it for yourself below.

The band are headed out on the road in a few short days with Flyte and Model Aeroplanes, and all of those dates can be found after the track - you won't want to miss it!

  • Tour Dates:
  • February
  • 05 - Inverness, Ironworks *
  • 06 - Aberdeen, Lemon Tree *
  • 07 - Edinburgh, Liquid Rooms *
  • 11 - Brighton, The Haunt ^
  • 12 - London, Heaven ^
  • 13 - Nottingham, Bodega ^
  • 14 - Sheffield, The Leadmill ^
  • 16 - Lincoln Uni, The Engine Shed
  • * w/ Flyte
  • ^ w/ Model Aeroplanes

Wanna hear more music like this? Check out 405 Radio, or our New Music section.