London based company Cybotanics has launched a Kickstarter campaign to fund the manufacture of an innovative, and eco friendly, new product line: the iBean and iTagua.

They're the very first lossless digital audio players housed inside natural and sustainable Amazonian beans and nuts, and profits from sales will go provide an new revenue stream for the Colombian indigenous population as well as raising funds for Colombian charity, the Natura Foundation.

Jim Campbell, MD of Cybotanics Ltd had this to say:

"No two products are alike, each and every iBean and iTagua digital music player is a natural botanical wonder, skillfully fused with a cutting edge digital audio heart. Every single product is an individual work of art sculpted by nature."

When you think about how many gadgets we have lying around the house, and the amount of plastic (and, by association, oil) that goes into mass producing something as simple as an MP3 case, it was only a matter of time before somebody decided to create a greener alternative. With these digital players offering lossless audio quality, along with 2GB or 4GB of memory, we certainly hope they reach their funding target.