When Marina Diamandis stepped onto the mainstream scene in 2010 with her album The Family Jewels, she was already a little different than what pop music had to offer. The Family Jewels offered a different take on pop-- an indie twist, with electro-inspired values. Marina herself was different-- she was exuberant, with a deep, booming voice that carried melody just as well, if not better, than her beats did. The Family Jewels first set the tone for who Marina was going to be: out there, mildly outlandish, colourful, gorgeous. She dressed like Minnie Mouse-meets-the-costume-designer-from-Hairspray. She became somewhat of an indie pop sensation-- shortly after releasing her debut single, 'Obsessions', from The Family Jewels in 2009, she played the Glastonbury Festival with only the single and her EP, The Crown Jewels EP, under her belt. Something about Marina was just different, which undoubtedly helped pull her (after the release of her second album, of course) out of indie pop and into a circle slightly below mainstream top 40.

Taking the stage name Marina and the Diamonds, Marina made it clear that unlike every other artist who took on a similar name, the "Diamonds" weren't referring to her backing band-- instead, the Diamonds were her fans. This, already, set her apart. From the beginning, Marina recognized her fans, and the fleeting, awesome power that they held. They were her diamonds. Ultimately, they still are.

Marina's second album, Electra Heart, was released in 2012, and helped push her more into the pop star spotlight. The album saw Marina take on an alter-ego, a new character and explore a new side to her music and herself. The alter-ego spawned the name of the album, and was the star of the 11 music videos that were to follow.

Electra Heart made her first appearance in Marina and the Diamonds' video for 'Fear & Loathing', and subsequently died on August 8, 2013, when her creator, Marina, tweeted the now-famous line, "Goodbye, Electra Heart!" and sent out a previously unreleased song and video named after the titular character of her second album. The debut video saw Marina cut off her long hair and begin the transformation to the infamous, man-eating, doll-lookalike Electra Heart. Most often, Electra Heart is pictured and remembered as a blonde-- a significant portion of the videos starring her show Marina in a blonde wig-- as after originally bleaching it, her own hair apparently started to fall out. Electra Heart's end came as quietly as her entrance-- in an interview with The Guardian, Marina admits to killing her with sleeping pills.

It's important to regard Marina and Electra Heart as two different people. While the artist still went by Marina and the Diamonds, the Electra Heart album was more about its namesake than about Marina's personal struggles, while The Family Jewels allowed Marina herself to make commentary about pop culture and represent herself in her music.

Like Marina, many artists use alter-egos in their work, as a form of creative liberty and execution. Eminem, Tyler, the Creator, and Nicki Minaj, among others, have alter-egos that sometimes join them on their albums, changing the tone and voice of the speaker and allowing the artist a little more creative room to be able to speak from a different perspective, to throw in jabs and lines that maybe the original artist wouldn't be able to say. However, Marina's experience with Electra Heart was a bit different-- she used her solely as a concept for her second album, after which she was promptly killed off in a song that, despite being named after her, wasn't included on her namesake album.

However, Electra Heart allowed Marina to broaden her songwriting style. The introduction of an alter-ego in music allows the artist to have a more creative canvas when creating a song-- in this case, Marina was no longer limited to only writing songs regarding her own life experiences, but, through Electra Heart, she was able to throw in bits and pieces of imaginary scenarios as well. Electra Heart represented not only the imagination within Marina-- a representation of creativity with a body-- but she was a projection of Marina as well. In the end, Electra Heart was just Marina in costume-- she was acting, and when Electra Heart died, Marina was able to return and rise from the forgotten, empty corpse-- like a phoenix.

So what does the death of Electra Heart mean for Marina and the Diamonds? Her third album, Froot, released last week, is already completely different from the previous two. However, like following in pattern, Electra Heart was less observatory than The Family Jewels, and Froot opens with a ballad, and seems to focus more on music than lyrics in depicting her character. Still, Marina's return means a return back to the music Marina wanted to be making-- rather than staging a whole album around a concept of a person who was wrong in every way. As Marina said in an interview with Popjustice, "Electra Heart is the antithesis of everything that I stand for. And the point of introducing her and building a whole concept around her is that she stands for the corrupt side of American ideology, and basically that’s the corruption of yourself."

Froot pushes forward in a different musical direction-- so far, each of her albums has carried something different out with them. However, the change in Froot feels organic, like the way it's supposed to be. The switch from indie pop to synth-influenced beats seems like it was natural, a pure shift in tone and lyrics that, quite honestly, wouldn't have been the same without the creation, the imagination, and the push forward from Electra Heart-- because, ultimately, the death of Electra Heart meant the rebirth of Marina.