On Friday, Mark Ronson stopped by Abbey Road Studios to surprise US artist DAP during his Converse Rubber Tracks recording session. Spending the afternoon in one of the most famous studios in the world, they were also accompanied by producer/engineer Ken Scott (The Beatles).

The Rubber Tracks global studio takeover is giving 84 up-and-coming artists, from 28 different countries, a unique opportunity to record in 12 of the most famous studios in the world. And in this case, with some of the most famous musicians too.

We went along for the ride and caught up with Converse Global Music Marketing Director, Jed Lewis. Converse isn't really a brand that needs to shout anymore, it's become embedded in music culture and is a staple shoe worldwide. That's why their marketing approach is particularly refreshing - it's simply about giving back.

Converse Rubber Tracks started with a Brooklyn studio in July 2011. Since then it has expanded globally, with studios in London, Sao Paulo, Los Angeles and Boston - all dedicated to making the creative process easier for emerging artists. "From day one it was built and meant for emerging artists. A place where they could come in, record for free, get access to the space, a state of the art studio, beautiful equipment, a professional engineer. What they did with that time was up to them. All the content they create, is theirs to keep - so it's really no strings attached."

Lewis explained that it's an ongoing dedication to helping where they can: "Converse Rubber Tracks is our chance to say thank you... I think we have an obligation to those creatives, because ultimately they're our core consumer base. I think we owe it to them to find ways where we can serve them, or be useful to them. We have to figure out the pain points and how we can address them. So this was our chance to finally give something back and be useful to inspire the next generation."

There's a number of challenges for new artists, and there always has been. That's where Converse comes in. By giving artists the tools and opportunities to succeed, they are then able to step out of the way to let them proceed. "Converse believes that unleashing the creative spirit can change the world. That's our conviction and I think nowhere is that more evident than how we exist within the music space. Give them platforms, bring down walls, bring down barriers, and that's where we can be the most useful."

Check out what Mark Ronson and DAP got up to at Abbey Road Studios:

Mark Ronson - DAP Press
Mark Ronson - DAP Press
Mark Ronson - DAP Press
Mark Ronson - DAP Press
Mark Ronson - DAP Press
Mark Ronson - DAP Press
Mark Ronson - DAP Press
Mark Ronson - DAP Press
Mark Ronson - DAP Press
Mark Ronson - DAP Press
Mark Ronson - DAP Press
Mark Ronson - DAP Press
Mark Ronson - DAP Press