It turns out that McDonald's – worth over $90 billion and currently #6 on Forbes' World's Most Valuable Brands List – wasn't, but now is, going to offer monetary compensation to the bands playing its showcase over at SXSW next weekend. It apparently only made the U-turn after a barrage of negative press.

"We are excited to expand our support of music at our SXSW activation where the lineup features a great assortment of more than 20 bands, honoring the spirit of the festival," said a spokesperson for McDonald's. "To further support these artists, all bands performing at our showcase will be compensated."

Previously the fast food giant had claimed that had no budget to pay any of the bands playing their showcase, instead offering hamburgers instead of a fee. It's duo Ex Cops who've managed to call them out, writing on Facebook and talking to Rolling Stone about the situation. "They're not following any guidelines because everyone else is offering money," singer Amalie Bruun told the magazine. "They'll have to take that up with South by Southwest if they think they're following the guidelines [...] Other, much smaller corporations are offering us money."

However, a robot from McDonald's, whoops — I mean, global media relations director Becca Harry said this in an email:

"We follow the same standard protocol as other brands and sponsors by inviting talented and emerging musicians to join us at the SXSW Festival. We look forward to serving McDonald's food, drinks and fun in Austin."

They then signed off with "#slownewsday", which is both vomit-inducing and cringe-laden. The other half of Ex Cops, Brian Harding, said on Facebook that it's "a perfect example of an archaic company trying to be hip by putting a hashtag at the end of an e-mail." Word. Read his open letter here.

It was, of course, not the same standard protocol after all. To say you have no budget when you're taking in something like $28 billion in revenue per year is more than shitty. Artists deserve to be paid for their work. Meanwhile, Brian Harding summed it up quite succinctly to Rolling Stone: "We're totally open to branding and it's 2015 and you have to roll with the punches, but that brand is something that we cannot work with."