A few weeks back the internet was abuzz with news of a ballsy LA musician who'd smuggled his latest record into local stores disguised as a Justin Bieber album. The artist behind it was Paz, an underground EDM producer and street artist, who appeared to have a taste for high profile, celebrity-centric stunts. The more we learned about him and activities such as stealing Paris Hilton's birthday cake, the more we wanted to know.

So we decided to go straight to the source itself and got Paz (full name Paz Dylan) on the phone to chat about Bieber, Doge, independent music and performance art.

Your most recent record was smuggled into LA record stores disguised as a Justin Bieber album. What was the reasoning behind this?

There are so many great, independent electronic artists operating in LA, but none of the stores will even carry their music. They certainly won't carry mine and that makes it harder for independent artists to get attention, particularly when Walmart and Best Buy have so much influence. So in many ways this was a response to that.

I liked that you used Doge for the CD art.

Haha, thanks. I thought it was funny, but then I'm a child of the internet.

So why did you pick Bieber for your album cover?

We started thinking about how we could promote the album whilst we were recording it. When we finally hit upon the idea of smuggling the album into stores we started toying with ideas for the execution. We even looked at creating fake liner notes for the CD inlay, but we simply ran out of time - we had to act quickly if we were going to be successful. I guess we chose Bieber though because he kind of represents what we were rallying against. And if there's one thing the world could do without it's another Bieber album! [laughs]

It's certainly been successful in drawing attention towards you and your music, but did you at any point worry about how it might backfire? What if only Bieber fans bought the album?

It didn't really cross my mind at the time, though I guess it was a risk. However, we were also promoting the album's availability in stores as soon as we'd got them in there so my fans could know where to get it, and then the press picked up on it. If a Bieber fan accidentally bought it, hopefully they liked the music and it opened them up to fact that there is more interesting stuff out there.

The album itself has been pulled from most stores now hasn't it?

Yeah, but that was expected. We actually included a subtle indicator so we could see which Bieber albums were ours and which were real. This let us know whether they were still on sale or if they'd been pulled. A few are on sale in Starbucks though.

The album itself is called From the Bottom of my Heart to the Top of your Lungs. When did you start work on the album?

I recorded it at the tail end of last year. Most of the recording was done at various locations around LA and at home.

And are you planning any 'traditional' promotion for the album, a single for example?

The first single ' The Silence' is out now. It's an unvarnished look at modern club life and how filling yourself with so much hedonism can just reduce everything to white noise. The way that you can be somewhere extremely noisy, like a club, and hear, and feel nothing at all.

For an electronic artist, that seems oddly pessimistic.

The album itself is conceptual. There's a story through the tracks that shows the protagonist dealing with the difficult end to a relationship. It starts with the end of the relationship, the middle deals with the guy wanting her back. The early part of the album is mellower, electronic music you can listen to on your own, but the end is all party songs as the protagonist reaches an epiphany about his life and where he is going.

So it's quite a varied record then?

Yeah, that's one of the benefits of electronic music. Different sounds and styles can sit together comfortably and make a cohesive album. I take in a broad range of influences and styles from electronic music - big house, trap, dubstep - yet it all fits together.

Where did the idea of making a concept album come from?

I just wanted to make songs that people could sing at the top of their lungs. In a sense the title is literal. Those are the songs I love the most, the ones where you know every word and can yell it as loud as you can. I like instrumentals as well, don't get me wrong, and I'm planning a mixtape for release later this year that'll be a continuous piece of music.

Did you ever worry that the stunts would distract from your music?

Not really. For me music and art go hand in hand. I'm not just a musician, I'm a street artist, and for me as long as someone is entertained by what I do, or appreciates it I'm happy. Some people might like me for my music, that's cool, some might like me for my stunts, that's fine, others might just like me for the cat gifs I post on Facebook.

Going back to the stunts - I hear you're now banned from Kimmel?

[Laughs] That's a long story.

Yeah, I've only seen it mentioned. What happened?

It was the day after the news picked up on the album release and I was walking down Hollywood Boulevard when I received a call from my manager. He said, "look, there's a chance you might be appearing on Kimmel tonight. They've heard about the Bieber album and want to chat to you." Now I've lived in LA long enough to know that 'there's a chance' means this isn't going to happen but you're on their radar. Anyway, the studios for Kimmel are on Hollywood Boulevard, and I had a few CDs with me so I thought, why don't I just drop some off for them? I thought maybe someone would appreciate the audacity of the gesture and that would get me on the show. A spot like that would be a big deal.

Surprisingly, security seemed quite lax at the studio - I don't know if you guys have late night shows, but I was able to walk right in. I wander around for a bit and find myself in an office. I'm about to leave the CDs on the desk when I hear a toilet flush behind me. I turn around to see Kimmel walking out of the toilet. We just sort of stand there and I kind of say that I'm leaving some of the Bieber CDs. He says ok, but he's looking over my shoulder as if trying to see if he can spot security. So I beat a hasty retreat.

I call my manager straight away and I tell you, I was really elated at this point. Nothing bad had happened and now my name was out there at Kimmel. This feeling lasted about five minutes when my manager called me back to inform me that I was now banned from the show, for life and that they were tripling the size of the security.

Of course, this isn't the first time you've wandered in somewhere your not invited. I heard you crashed Paris Hilton's birthday.

That's true and you've probably hear about that story because I stole her cake. We saw them wheel out this huge cake halfway through the event for her to blow out the candles - but that's all it was for. This huge, four tier cake was due to be thrown away immediately after, not served to anyone. Now I live on Hollywood Boulevard and I've seen the number of homeless people in that area. When I heard that this cake was going to be thrown away I thought, why not just wheel it down the street on a service trolley and give it to those who'd really appreciate it. So that's what I did.

You see there's always a purpose to what I do. These may seem like stunts, but I prefer to see them as performance art pieces. With the Bieber album we hand-crafted each album to make it look right - that was about 5,000 CDs. We really consider each project when we start on it, conduct research and have a goal at the end of it. With Bieber it was highlighting the big retailer's reluctance to carry independent music.

We tried to highlight a similar problem with the 2013 Grammys. America's top music award regularly ignores independent artists, with the likes of Taylor Swift supposedly fitting that criteria. We decided that we wanted to do something that would highlight this problem and also be a little more permanent than a one off thing. We decided to target the Grammy Museum which holds memorabilia and charts the history of American music. We took some photos of me in various situations, recording music and so on, and made them look pretty old. The we smuggled them into the museum, where they stayed up for about a month and a half. We also snuck in a few references to tacos and burritos in the images and the captions.

A lot of your work focuses on this battle for attention from independent artists. You've gained a lot of attention thanks to things like the Bieber album spreading virally. Do you think the Internet is changing things?

Definitely. The tide is most certainly turning, and independent artists are starting to break through. It's now possible to avoid the traditional channels and create music, promote it, sell it, completely on your own. But it's hard work. In the US retailers like Walmart and Best Buy still have a lot of power, and radio are really restrictive on their playlist. But the internet is certainly helping to change all of that. It's just a matter of time.

You can visit Paz by heading here.