Sprite launched their Obey Your Thirst Lyrical Collection last year, which featured lyrics from Drake, Nas and Biggie on their cans. This year, the campaign will feature song lyrics from Tupac, Missy Elliott and J Cole. "We wanted to make sure we identified artists who represented our point of view of staying true to yourself, artists who stay true to who they are and what they want to represent," Bobby Oliver (director of Sprite & Citrus Brands, Coca-Cola North America) told Billboard. There will be 16 variants of the cans.