Neil Young finally presented the revolutionary Pono device yesterday at SXSW, along with launching a Kickstarter campaign for the player.

Featuring testimonials from the likes of Sting, Bruce Springsteen, Elton John and Norah Jones discussing their experience with the device, the Kickstarter campaign marks the beginning of a new stage for PonoPlayer, that promises to change the way people engage with digital music: "It's about the music, real music," says Neil Young. "We want to move digital music into the 21st century and PonoMusic does that. We couldn't be more excited - not for ourselves, but for those that are moved by what music means in their lives."

"Our goal is to offer the highest quality digital music available from all the major labels and build the world’s best sounding, easy-to-use portable music player," explains PonoMusic CEO John Hamm. "We've achieved our goal and we are excited to launch our Kickstarter campaign to invite music lovers everywhere to join the PonoMusic community and reserve a PonoPlayer for their own enjoyment."

The PonoPlayer was developed in conjunction with the engineering team at Ayre Acoustics, a leader in digital audio technology in Boulder, Colorado: "We are absolutely thrilled to be a part of this project and will always be grateful to Neil Young for changing the landscape of recorded music," said Charlie Hansen, CEO of Ayre Acoustics.

Check PonoMusic Kickstarter campaign video below, and head here for further details on the device.

Update: The goal has already been surpassed. Impressive.

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