It took me 27 minutes to get to work this morning. That's two trains, a coffee and 11 songs. Yet I've just backtracked my 'morning shuffle' and it equates to over 45 minutes of musical goodness. I wasn't really feeling Jonathan Wilson this morning, so I pressed next and got a wake up call from John Talabot instead. Whatever the reason, that's still 18 minutes of unfinished business.

This is a direct reflection of our societal habits and how they are influencing our interaction with music. Did you know that almost half of us skip a song before it finishes? A new study by Paul Lamere of The Echo Nest (a music data platform recently acquired by Spotify) has shown that on average Spotify listeners are skipping a song once every four minutes.

Lamere found that, "Skipping behaviour peaks in the morning hour as people start the day and start to head into work and again at the end of the day when they are at home or out socialising with their friends."

"My definition of a skip is simple - if the listener didn't make it to the end of the song, for whatever reason. It is a skip."

There is little difference between the behaviour of male and female listeners. The data showed that we skip more when using mobiles; the user is often busy when using a desktop and has less time to 'hand-curate' their music stream.

The finding: on average we skip nearly every other song we play. Like everything, there are pros and cons. For every new artist we so conveniently discover, we inconveniently miss one too. Keep up the vinyl collection and keep going to gigs, there are too many 'growers' out there to skip your life away.

You can read the full report here.