Nowadays, it's hard to really stand out from the crowd and make a statement through the noise. But New Yorker MAAD is staying true to her name and making sure her presence is felt with 'Black Ice'.

With the accompanying video directed by Creative Destruction, MAAD successfully manages to merge together the various pieces of her life - namely music and fashion - into a visual that's refreshingly creative and seductively sexy. This deserves all your attention.

Look out for MAAD's debut EP Lé Funk, which looks set to be released this September.