LAOISE has revealed an equally decadent new music video to accompany her lavish new single ‘Rich’. Directed by Christian Tierney, it sees LAOISE enter an almost trance-like state as she is corrupted by material objects and wealth.

Speaking of the music video, she says, “I worked on the ‘Rich’ video with Christian Tierney, which was my second time working with him, and he really brought what I had in mind far beyond anything I could have envisaged. The song is about a love that’s been compromised for possessions, and how easy it was for money to gain control over their mind. You can see this in the video where certain materials and surroundings can quickly alter personality and behaviour, and with every new material someone owns, the more superior they feel.”

Christian says, “I was really excited to collaborate with LAOISE on this video to help bring the story to life. We really see eye to eye visually so it was such an effortless and enjoyable process. We wanted the video to have a dream-like feel which allowed us to get really creative with lighting and camera movements. I wanted the camera to move as fluidly as possible and for it to feel like one continuous shot until the cuts start speeding up with the music towards the end of the video.”

The electro pop artist’s vocal and delivery evoke thoughts of Banks, Skott and MØ. She is building a visual identity around her signature sound and presenting herself succinctly as a pop star arrived and realised. ‘Rich’ is taken from a forthcoming second EP which is expected early 2018.

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