It seems Nintendo can’t be bothered dressing up and awkwardly telling you how they’re getting down with the kids and “Going mobile, yo!” like most companies do nowadays at large electronic expos.

Instead, Nintendo has opted to scale back and host much smaller shows that will focus on software for the consumer instead of hard-sell PR promises.

This move coincides with the recent shift in company infrastructure, seeing President of Nintendo of Japan’s Satoru Iwata now also acting as the CEO of Nintendo of America. In a recent statement about E3 Mr. Iwata said:

"[A]t the E3 show this year we are planning to host a few smaller events that are specifically focused on our software lineup for the U.S. market. There will be one closed event for American distributors, and we will hold another closed hands-on experience event, for mainly the Western gaming media."

As Nintendo is pretty much in full swing selling its already released Wii U hardware, this downscale really suits the companies plans to just show off what software it will be providing without wasting company money on any unnecessary showmanship panache – In saying that, according to Nintendo of America President Reggie Fils-Aime, much like the 3DS’s last Nintendo Direct, the Wii U is set to “dramatically increase” its pace after E3 - let's hope our bodies are ready.