Coca-Cola may be the devil in brown liquid form, but you can't say their marketing isn't genius.

While we've been enjoying name-based campaign here in the UK, in which you're pretty much obligated to give your mate some of your drink if their name's on the bottle (and of course take a photo of it and tag them in it), more recently the drinks giant has collaborated with Ogilvy & Mather Singapore to create the adorable (and probably very profitable) 'Sharing Can'.

Available in limited quantity in Singapore, the 'Sharing Can' is a regular-sized Coke can that splits in two – creating two smaller cans with the intention of sharing one with a friend. The clue's in the name, although how they make sure the cans aren't shaken so much they fizz everywhere remains to be seen. What will they think of next?