It probably won't come as a surprise, but OFWGKTA (Odd Future) have started their own label called Odd Future Records. It falls under the banner of RED Distribution/Sony, so it's not a 100% DIY affair, but still pretty good considering they're 'the future of the music industry' according to P. Diddy. Pitchfork posted the full statement, which you can read below:
"Odd Future Sign Themselves. "LA artist collective OFWGKTA continue down a non-traditional path creating their own recorded music label 'Odd Future Records'. Tyler, Hodgy, Leftbrain, Domo, Mike, Syd and crew will partner with Sony's RED Distribution arm to release music-based content consistent with their vision." In a statement released to Rap Radar, OFWGKTA manager Chris Clancy said, "They will have 100% creative control of all aspects of their music, art, and release schedule with no 3rd party participation in outside business...RED and Sony know that it's in everyone's best interest to maintain the group's authenticity and control. They built it, they deserve it. There's no cheesy hooks or fluorescent liquor product placements in the works.. It's about to be fun.. and different..."
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