The 405's New York Photography Editor, Drew Reynolds, hung out with Prince Rama as they shot a colourful video for 'Now Is The Time Of Emotion' - a track taken from their forthcoming album Xtreme Now (out March 4th).

The video was filmed in Wassaic, New York by Matt Hoffman and Prince Rama's Taraka Larson (cinematography by Will Rahilly and Julia Oldham). Taraka also handled the set design, alongside bandmate (and sister) Nimai, Haydn Larson (their dad) and the aforementioned Hoffman. The design itself took 2 weeks to make: "the room was basically a raw industrial mill space, we had to build / paint all the walls and make the artwork from scratch." The awesome skateboard team are called DC Wheels.

Check out the snaps below, and be sure to keep an eye out for the video.

Disclaimer: The images found in this article have been licensed to The 405, but remain the property of the respective photographer. Use of these images without prior arrangement with the photographer is forbidden. For more information, please email the respective photographer or tim@thefourohfive.com.

BTS: Prince Rama
BTS: Prince Rama
BTS: Prince Rama
BTS: Prince Rama
BTS: Prince Rama
BTS: Prince Rama
BTS: Prince Rama
BTS: Prince Rama
BTS: Prince Rama
BTS: Prince Rama
BTS: Prince Rama
BTS: Prince Rama
BTS: Prince Rama
BTS: Prince Rama
BTS: Prince Rama
BTS: Prince Rama
BTS: Prince Rama
BTS: Prince Rama
BTS: Prince Rama
BTS: Prince Rama
BTS: Prince Rama
BTS: Prince Rama
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BTS: Prince Rama
BTS: Prince Rama
BTS: Prince Rama
BTS: Prince Rama
BTS: Prince Rama
BTS: Prince Rama