Yesterday search engine Google, and the Google owned YouTube, rejected an advert for the new Perfume Genius album, Put Your Back N 2 It, which features footage from the recent video for ‘Hood’. If you haven’t seen the utterly beautiful video (where have you been?) it features the singer (Mike Hadreas) and gay porn star Arpad Miklos, with the latter appearing topless and applying make up to Hadreas who himself is wearing a dress. Google’s grounds for rejection were that it was "not family safe" as it contained “mature sexual themes." Hadreas’ label received this response:

"Any ads that contain non family safe material are disapproved. I noted to the team that the people in the video are not entirely unclothed, but the overall feeling of the video is one of a more adult nature, including promoting mature sexual themes and what appears to be nude content. As such, the video is non family safe. In order to have this video ad approved, you will need to bring it into compliance with our policy."

Of course its easy to criticise Google for rejecting the video, it is no different to the video for Lana Del Rey’s ‘Born To Die’ which could have been rejected on exactly the same grounds and did, in some circles, cause controversy itself, but what this decision does do is spark debate on society as a whole. A debate which can go on forever, myself and my editor have already shared a few emails ourselves this morning on the subject and will no doubt exchange more before the today is through, but is the subject of how accepting the larger society is towards homosexuality really down to Google to decide?

What could be argued is that Google have actually made the best of a very awkward situation, the story of rejecting the advert is far more newsworthy than the advert itself, and has possibly resulted in more exposure than the new Perfume Genius album would have received, which is ultimately a good thing commercially for the artist, which is the point of any advert.

However it does remain morally hypocritical, and if Google are so keen to be ‘family safe’ then they should adopt the same stance with all videos that contain sexual content regardless of the sexual orientation. Take a look at the advert for yourself and why not take advantage of our new comment format below to tell us your thoughts on the subject.