Yep, Condé Nast (the publisher behind Vogue, Vanity Fair, and more) has acquired Pitchfork Media for an undisclosed amount of money, reports New York Times. The acquisition takes immediate effect, ending 20 years of existence as an independent entity (founded in 1995), and meaning Pitchfork is now a Condé Nast property; the quarterly print edition, The Pitchfork Review, will continue as usual.

Pitchfork founder Ryan Schreiber seems to be happy about it; he says in a statement:

"Pitchfork is incredibly fortunate to have found in Condé Nast a team of people who share our commitment to editorial excellence. Their belief in what we do, combined with their additional expertise and resources, will allow us to extend our coverage of the artists and stories that shape the music landscape on every platform."

On the other hand, for Condé Nast, it's a different story:

Their chief digital officer, Fred Santarpia, is happy that it's bringing "a very passionate audience of millennial males into our roster."

Whilst CEO Bob Sauerberg says the deal "reinforces our commitment to building Condé Nast’s premium digital network, focusing on distinctive editorial voices and engaging high-value millennial audiences."

It feels as though the translation for the Condé Nast side of things is: It's a lot of pages for a lot of ads that we weren't able to run on our other properties, that's for sure. Pitchfork also comes complete with well-established live events, with festivals in Paris and Chicago.