Now here's something new: ever heard about working your way from digital to print? Well, Pitchfork is about to. When it launched back in 1996, the website was a pioneer in internet music criticism. And now, about to reach its adulthood, there will be a quarterly print version of the website hitting shelves.

On December 14th, The Pitchfork Review will finally see the light of the day. The magazine will focus not only on longform music writing but on quality design and formatting too: "There's a lot of potential to rethink what people want out of a music magazine," explains Pitchfork founder and CEO Ryan Schreiber. "The tide has really shifted since we started Pitchfork in the mid-'90s. Then, there was no music criticism online; now, there's very little in print. There's all kinds of talk about how physical media is dying, but the popularity of vinyl is rising, and there has been a rise in literary and culture publications. It's not dead, it just needs substance."

However, this will not be your regular newsstand publication; The Pitchfork Review will be printed in high quality paper and single copies will be available for $19.96 (about £12): "The price point is in line with the literary and cultural journals that exist, like Monocle and Kinfolk," says Schreiber. "It will be substantial, printed on quality stock. With vinyl you're paying more than a download, but it's permanent and substantial."

This is a rather bold move, since every other publication seems to be shifting slowly into the digital-only mode; nevertheless, it's necessary to point out that with the recent vinyl rebirth, the music industry seems to be rediscovering its analog roots, giving priority to a more "physical" relationship between the 'product' and the 'audience'. [via FastCompany]