Pono means "righteousness" in Hawaiian and I guess it is pretty righteous to charge $399 for a Very Exclusive but not-very-portable portable music player which only plays FLAC files which basically nobody has unless you want to go to the Pono Music site and re-download your favourite album. Pretty righteous. It stinks of elitism and snobbery and it's a very "luxe" idea intended for a not very "luxe" audience. And what exactly did Neil Young do in the process? Choose the shape?

Anyway, if you want this rounded triangular prism to stretch your pockets in more ways than one you can buy it next week. Where from? Who cares. But you can pre-order it here if you really want.

Also… we (well, Emma Garland) already had a go at Pono here.