Prince Rama should have been at the centre of the summer Olympics this year. Rio missed a big opportunity. The Brooklyn-based psych-rock duo successfully managed to merge high-fashion with extreme sports with the release of their latest project Xtreme Now. Their entire aesthetic screams, "I'm going to jump out a plane and look better than you while doing it." So that's exactly what they've done with the release of their new video for album standout, 'Your Life In The End.'

"Xtreme Now is a bold foray into the unventured territory of the "extreme sports genre". Initially inspired by watching go-pro videos on mute and trying to create their own scores, Prince Rama has taken it a step further and asked various unknown daredevils to submit home-made extreme sports videos documenting themselves doing "extreme activities" to songs off their new album. The results vary everywhere between skydiving to free skiing to extreme hula hooping..." they said.

On top of their own video, they've also enlisted their fans to make extreme sports videos to songs off the album. Watch the playlist and find forthcoming show dates below.

  • 24/09/2016 - Pygmalion Festival - Champaign, IL
  • 25/09/2016 - Murmuration Festival - St Louis, MO
  • 25/11/2016 - BR Puls Festival - Erlangen - Germany
  • 26/11/2016 - BR Puls festival - Munich - Germany