Megan James has been experimenting. She's living in Los Angeles at the moment, as she and Corin Roddick, the duo behind electro-dreampop band Purity Ring, prep for the release of Another Eternity, Purity Ring's highly anticipated sophomore release, and tour to follow. These experiments aren't musically related though. The night before I spoke with her, longtime friend and fellow electronic artist Will Wiesenfeld, better known as Baths, had brought over "an amazing spread of snacks" and also some hi-fiber, boba-like cubes, a new diet fad that she called "Jubes", and I called "so L.A."

My later research shows that this kind of high-fiber diet has historically been used for horses, but if we can trust anyone to find the Next Big Thing, the conversation could certainly include Ms. James. "The stuff coming out this year is really exciting and inspiring. There's this feeling that there'll be at least one record that's touching and inspirational. I'm looking forward to that," she told me. Though she was reluctant to name names. In fact, throughout our conversation, she demurred any time I asked her about favorite musicians, or a collaboration wishlist, noting, "we don't usually go after collaborations. It's more on a mutual fan basis. We're ever-selective, but we'll see what comes." Purity Ring's 2012 collaboration with Danny Brown, ('Belispeak II') came about through a very organic Twitter conversation, and that's how she likes it, adding "I would really love to do that again. I've always been a huge fan of his." (This is how you know we're in 2015, when I can put the words "organic" and "Twitter" in the same sentence.)

That's how she and Corin approached their latest album: "It's a natural progression. What can we do to make this different, and not risk any of the qualities that make us us, or make us feel comfortable in writing music?" Fans of Purity Ring's first record, Shrines, will find the same signature they've come to love from the duo, with tracks like 'Bodyache', a glistening, other-worldly pop tune that might have found a home on Shrines, and was dubbed "Hottest Record" on Zane Lowe the day I spoke with Megan. But Another Eternity also includes some real bangers, namely 'Flood on the Floor' and 'Stranger than Earth'. "All we knew was that it needed to be very different," Megan offered. "We had no interest in making a version two of Shrines."

Practically as she was saying these words, Stereogum posted a stream of the record, along with a review as a part of their Premature Evaluation series. The writer nailed most of my own thoughts while digesting Another Eternity, and I agreed with 95% of the critique (which was glowing.) His small criticism of the record was that, as a whole, Another Eternity veered more towards pop. As Megan explained, "we've always been really interested and set on making pop music." So any veering towards "pop" seems to all be a part of the plan. But to read that as pandering on the part of Purity Ring would be a mistake. In writing and producing the new record, Megan and Corin set out to put down something they loved, not just something for fans of Shrines. "Most importantly, we wanted to make something that we loved rather than feeling like we had to make something the fans would like. That was the hump, that it's not something I need to do to please people. There's a potential for that to be destructive. Naturally, [making something we love] makes it genuine. Any kind of art I make, I have no interest in it if it's not genuine for me. And that's the only way that people will believe it, I think."

While Megan and Corin mostly produced Shrines while living in separate cities, (Halifax and Montreal, respectively,) they arranged to spend one week of each month they worked on Another Eternity, writing, recording, and producing together for the first time. "I think that's a lot of why this record sounds different. It was a lot more collaborative, more cohesive than what we have on Shrines. I think we became an actual band."

For devoted fans of Purity Ring, Shrines might feel like a lifetime ago. The first tracks on their debut started appearing on the internet as early as Spring 2011. In the interim, Corin has been producing for other musicians, and Megan moved from Halifax back to her hometown of Edmonton. But she was always writing lyrics. "It's best for my mental health to write every day. When it comes to the lyrics, it's a matter of trying to identify what a certain emotion or idea or thought is. I use metaphor and symbols to describe a feeling or experience. It feels good to write like that. It's like making a painting of something I feel." Like Shrines, Another Eternity is filled with visceral imagery, with lyrics like "tears drip from the drawer" and "dust-filled head". Unsurprisingly, Megan pulls a lot of inspiration from her dreams. "I keep tabs on my dreams, I write a lot about them. I connect dots with that. It's another element of going into another world, seeking."

While Megan undoubtedly continues to write, Purity Ring have other fish to fry, with a European and North American tour kicking off in April. "A lot of the stuff that went on on Shrines was all very fast-paced and very surprising. I feel much better prepared this time, and I know what I can look forward to, people I'll see again." And they have some help this time around. As with their past tours, this one will feature a custom-made instrument on which Corin will play those intricate tones and beats. But unlike in the past, they won't be building it alone. "We're on the third version of that instrument. It's not really built yet. We're building it this week. The first two were just stuff from the hardware store that we built ourselves. We're working on building something that's bigger and more effective, and stronger." Megan continues to task herself with creating all of their stage costumes and stage production. "I have a really good idea of what [Corin] likes to wear. He wears black, white, and gray. And he likes slippers. You can do a lot with those combinations. Usually I can make something, and he'll appreciate it." Megan is also in the early stages of planning out a small clothing line. "I'm hoping to put out a few things maybe next winter. I'm gonna see how it goes. I'll do things I can make myself and make five or six of them and see what happens."

The best part of performing for Megan, or any live show for that matter, isn't the clothing though; it's the connection. "There are a lot of moments that are very surreal, beautiful, and emotional that can happen. I have this obsession with how an entire room of 20 people, or 30,000 people or more can feel the same thing. It doesn't happen very often, but I almost cry when I look around I realize everyone is having the same feeling as me, or moving at the same time."

Somewhat ridiculously, late in our conversation, I asked Megan about their next steps as a band. We both laughed at the impossibility of the question, coming to the conclusion that anything she says now could change dramatically by the time the tour ends, and they start thinking about their next moves in earnest. I specifically asked about the possibility of her writing original material in rap form, as she seemed so adept at the medium on their 2013 cover of Soulja Boy's 'Grammy'. "Putting that song into something more melodic actually wasn't that hard for me. I write in the rhythm of words rather than melody often. But I've never thought of rapping." Though she did offer: "there'll definitely be more covers."

But the focus right now is bringing their latest creation to their fans in the hope of eliciting that feeling of connection, in the same way she spoke of being moved as a part of a unified audience. "I can have fondness for a body of people the same way I can have a fondness for one person."

Purity Ring's new album, Another Eternity, is out now on 4AD.