After collaborating with Lady Gaga to produce on of 2013's sexiest singles in 'Do What U Want', R. Kelly has unveiled the brand new 'Black Panties hotline', which is almost as ridiculous as it sounds.

The hotline, the number for which is visible in the picture below, gives fans the option to join a mobile list to receive eight messages a month from the singer.

Surely there has to be a catch? Well, there is. If you phone the number and decide not to sign up to the hotline, you will receive text alerts asking you to until you give in.

And if you think that'll stop, you're wrong: "Consent is not required" for the service to do this, apparently.

*picks up phone, dials number*. Black Panties is released on December 10th.

r kelly