It's been revealed that Rdio boss Anthony Bay, who became chief executive last year, has been talking about the company's continuing expansion into the realm of cars and TVs. I definitely know a lot of people who use their TVs as a music source, whether they listen to the radio through the TV or if they just watch music channels, so it seems at first glance to be a good idea. A Good Idea. Let's just be clear for a second though, by TV I mean internet-connected TV.

"For many people, it is the best sound system that they have at home," said Mr Bay. "A year from now, it would not be surprising if music is one of the material uses of a TV."

He added: "We want to be everywhere."

A survey of smartphone users in the US found that only 1% have download Rdio; 9% have Spotify downloaded, compared to Pandora's 50%. Rdio, however, are seeing this as an opportunity for growth, a chance to be ubiquitous. They basically want to do with their "freemium" radio/on-demand-streaming model what Netflix has done with streaming films and TV series.

And a recent partnership with streaming set-top box Roku – which will see a dedicated Rdio button placed on the device's remotes alongside video services Vudu, Netflix and Amazon – seems to be the starting line for Rdio's expansion.

The surprise is that Rdio are expanding into cars. Of all things. Apparently, it already comes pre-installed in a lot of Volvos, and in Teslas sold in Europe, but new partners will be announced this month. Rdio are serious!