It's a tough call for any artist; whether to go fully experimental or try to maintain a fluffy approachability on your debut long player. The Entrepreneurs fall somewhere between extremes on debut album Noise & Romance, dipping into a busy field of influences and salting the resulting medley with some interesting ideas of their own – even if much of the record is solidly memorable, rather than cataclysmic.

Hailing from Denmark, there are perhaps understandable links to be drawn between the band’s brand of fuzzy, wonky pop and beat combinations and the sonically more daring When Saints Go Machine. Perhaps a closer comparison would be Markus Acher's The Notwist, especially on album closer 'D-Tune'. Elsewhere their journey sees them fly pretty close to Spiritualized's post-Britpop ('Morning Sun') and Melvins-style heaviness ('Session 1'). There's also an arch, XTC kind of feel to 'Be Mine'.

If that makes it sound like the record is nothing more than the sum of its influences, that wouldn't be quite doing it justice (and besides, those are all good and interesting influences to combine). 'Be Mine' does riff on a theme, but The Entrepreneurs blend in enough interesting ideas to make it stand apart, particularly in its neat transition into driving rock pop. 'Heroine' turns up the dramatics; 'Say So' is played beautifully fast and loose, even if the vocals end up drifting worryingly into Feeder territory. The electronics and echoing vocal yelps envelop the song’s driving rhythm with gloopy pleasure. When the band let rip and allow themselves to go high energy, they almost reach the boneless energy of Oh Sees (or whatever they’re calling themselves this week).

Whatever the band are attempting, they struggle manfully to keep the energy and novelty levels consistently high; ‘Say So’ rattles out the stonery cobwebs of the album’s opener, and a mid-album, mid-tempo lull is lifted by the excellent ‘Despair’. Giving it some welly substitutes for originality at times; not an issue when the standard is maintained at such a high level. There are no clunkers, only tracks that occasionally wander past without landing a really firm punch.

There is enough quality here to suggest that The Entrepreneurs can produce something truly special. They haven’t quite pulled it off yet, but Noise & Romance is noisy and affecting enough to suggest the promise of future triumphs.